The key factor to getting more web traffic, and audience retention is content marketing, the single most important part of an online marketing plan along with Social Media.
Think of Social as “The Modern-Day Word of Mouth”
Social media marketing through various platforms such as Facebook, Twitter, LinkedIn, and the latest trend Instagram. When fusing social media marketing with a blogging strategy is capable of creating attractive content.
Connecting with your audience on a personal level is essential!
When you receive a client referral through any of the social media platforms, in regards of a service or product that reflects your brand and overall standings of your business, that referral has an added weight and strength.
Know Your Audience
It is important to know whom you are communicating to, in order to produce the proper content for your audience. We study our audience through both demographic & psychographic research. Demographic research focusing on paying close attention to age, sex, ethnicity, & race; while psychographic research focuses on the social norms and social groups and ideals of your audience. The goal with psychographic research is finding out what makes your audience tick, and how their perspectives come into play with certain topics.
Provide Value To Your Content
When producing content marketing to your online community, it is imperative to focus your attention on informing your audience on particular aspects that are beneficial to them. In other words, content that will provide a sense of guidance with issues that your audience may experience, or with topics that spark their interest on self improvement whether it is for their brand, company, or personal growth. Adding value increases your audience retention, and spark growth in the community, making your brand or personal image be seen as an expert or leader in your industry.
For more information on how you can increase your web traffic through content marketing & social media marketing send me an email!