So what happens to a child when you tell them a boring story? Chances are they will doze off, daydreaming about more interesting things or simply fall asleep on you. But when you truly grab their attention by telling a story that keeps them interested and on the edge of their seats, they tend to crave more and develop an affinity towards the story. This is similar to how business owners view modern day websites; if the business owner sees something he or she likes or is of main interest to them more than likely they will stay on your website and see what you have to offer.
WAKE UP CALL!
The #1 reason why many viewers leave websites is because of how long it takes to reload content through a click on a web link. WHY WOULD YOU WANT TO MAKE a visitor look for information and have to wait while each page loads? It should all be visible and clear to the potential prospect, as soon as they get on your page they should already know what it is that you or your company does, it should be easy for them to see what product or service you offer, and even simpler to get to know who you are in a short amount of time. Because lets face it NO ONE likes to waste time.
Benefits of having a One Page Website
Well for starters, a one page website would be recommended for sites that are constantly updating their web content (including HTML5, CSS3, & Javascript), as an informative source for their viewers. In a One page website we are trying to convey a story, and I think it’s EXCELLENT! People love a good story, people love to feel like they can connect with others simply because they feel like they are being understood with what they WANT and what they NEED. A good story subconsciously will lure your visitor TO TAKE ACTION! Another benefit of the One Page Website would be the increase in conversion rates and decrease of bounce rates on the one page site.
For those of you who are not familiar with these terms, not to worry I’ll be happy to explain. A conversion rate is the percentage of visitors who take action upon visiting your site. A bounce rate shows the percentage of viewers that leave your site after only seeing 1 page, this tends to happen when the viewer feels overwhelmed by the massive amount of content he or she needs to constantly look for through the various tabs. But not to worry! As I was previously stating with the one page design there is an increase in conversion rates and decrease in the bounce rates and this is being achieved through the interactive features, in other words, buttons that work with a particular type of animation making it interesting to the viewer.
These features have a certain emotional effect on the viewer because the site is a combination of a great design that conveys a clear message and when involving a call to action with these features creates a loophole of enjoyment, this good feeling is connected to the Limbic part of the brain which is responsible for the emotional aspects of the human thought process. Apart from the story and direct approach to the viewer, it only makes sense that the conversion rate of the site would increase due to the fact that the viewer is following one path as opposed to searching information through various pages that lead to positive decision-making. The story and motive are directing the viewer to the final goal of reaching the end of the page to act upon something.
So whether you are trying to sell products, offering services, or inform the viewer on a specific subject this layout is a clear path. Think of the yellow brick road in The Wizard of Oz, Dorothy would go through various encounters (in relation to the web, the encounters would be various informational content within your site), but in the end she stayed on that same path and got through with the story making it to the end, a happily ever after.